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Valuable Brands

We are all aware of the value of brands - and what happens when things change. Powerful brands create strong, permanent and positive associations. Brand Finance has reported that brand is not just about product, but about other qualities including energy, respectability and personality.

Think Apple, Google, Coca-Cola, Microsoft, IBM, Toyota, Samsung,GE, McDonalds, Amazon.  Top risers include Facebook, Hermes, Nissan with New entrants including Lego, Paypal, MINI - its all changing. Ford Motor Company where are you ? 

Your brand should always be viewed in context of the business environment that it operates. Brand Finace has a series of useful reports by sector in their knowledge centre - a really good reminder of what is important.

http://brandfinance.com/