Give Your Marketing More

Faithful to your brief and quick to respond, our strategic thinking and intelligent communications mean that we can offer creative and responsive services that are tailor-made to your business.

St Tudy Playing Field - bidding for One Family Foundation Funding

Its been an extra busy few weeks asI have been helping my local village secure funding. I nominated the rather tired playground for a One Family Foundation Award of £25,000.We are awaiting the final results - the funding will buy new play equipment, a wildlife garden and a veg patch for the school and pre school in memory of young mum .

Eighteen months ago I nominated Newquay Rowing Club who needed the funding to finish their Clubhouse, their meeting room and equip their gig I had experience of what exactly how much effort this takes, especially when competing with cities across the UK. Luckily my work on the London Olympic and Parlympic bid for 2012 stood me in good stead.

You have to mobilise your community with clear messages and a compelling proposition to gain votes. Every channel of communication is needed and a personal approach to friends, family, clients, businesses and connections has been needed. For both these projects we competed with other equally deserving causes across the UK. In Cornwall we do not have the same population so we have to work very hard to spread the message, the benefits and encourage people to vote. Life does go out the window for this time. A massive thank you to all who helped by voting.

The media are key - thanks again to Laurence Reed BBC Radio Cornwall, Graham Smith of Cornwall reports, Scott Harrison and Kirstie Newton of Cornwall and Devon media and Pirate FM.. all really played their part. Our local community magazine and local facebook pages were used extensively. I used images that I took myself and ones from Tower Photography.

I made numerous Facebook posts and used twitter - gaining around 11,000 impressions in under a week- all tailored. I tweeted  to key influencers such as the Fishermans Friends, Kirste Newton, Editor of Cornwall Today, Johnny Cowling, Amanda Pennington, Bob Bulgin, Gage Williams,, jounalists and key media. 

Groups such as the Cornwall Wildlife Trust, Cornwall Rural Charities, Cornwall and the Isles of Scilly Nature Partnership, Businesses like Tom Raffield, Sharps Brewery, Vospers, charities like Shires Holt Horse and Pony Sancturay , the Ideas Partnership and then sports and leisure clubs and organisations. Newtork Cornwall is a great network to use and I received some touching messages of support from members.

It is a great scheme. OneFamily customers can nominate good causes to benefit from an award of up to £5,000, £10,000 or £25,000. All entries are then open to a public vote and the most popular projects win the funding. The Community Awards are part of the OneFamily Foundation which was created to give OneFamily customers the opportunity to support their local community and the good causes that matter to them and their families.

This year over 400 customers nominated projects to receive funding across the UK with the voting now open to members of the public until 6 September.

 “I nominated this playground in memory of Claire Townsend, a mother of 4 young children and pre-school manager at St Tudy pre - school. The playground has been in existence for many years but the equipment needs updating to encourage active play.  I hope we can use this funding to make a significant difference and get kids off their digital devices, get children fit and outside".

 We had a specific project page at

Guy French, Corporate and Customer Strategy Director at OneFamily, said:

“The OneFamily Community Awards go right to the heart of what being part of a customer-owned business is all about, directly benefitting our customers and the causes closest to their hearts.

“Each year we give hundreds of thousands of pounds to fund projects, making a real difference to the good causes and those that benefit from them. A fantastic range of entries have been nominated this year and all of them are projects that our customers care passionately about. Anyone can vote and those that get the most will win, so I’d encourage everyone to get involved.”