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Marketing Challenges

In snowy Cornwall, I have been reflecting on some of today's marketing challenges across the generations. We are living longer, we have more access to information than ever before but what does our heritage mean? 

Generation Z today are under aged 24 years of age. They have grown up with parents who responded to their every need. News savvy , they are the first truly connected generation with social media, computers, tablets, smart phones etc, immersed in their own world.They are bringing new ideas into the mainstream with a fervour and really care.They contrast with the other generations as they want to challenge the existing norms.

Baby Boomers were born from 1945 -60's during post-war rationing and reconstruction. They came of age in the swinging 60's and 70's, many benefitting from rising property prices and final-salary pensions.

The Xennials were born between the late 70's and early 80's and experienced an analogue childhood and digital adulthood, growing up in relative peace as the Eastern Bloc collapsed and mobile phones arrived.

Generation X were born between the early to mid 60's, coming of age in the 80's and 90's experiencing economic boom and bust. Can be cynical, with a love of rock music and grung they can be dubbed the MTV generation.

Generation Y or the Millenials were born in the late 80's up to the mid 90's when the web was starting. Conflicts in Afghanistan and the Middle East, recession occurred and they are often called "snowflakes", as can be entitled and sensitive.

The challenge for marketers remain immense in terms of communications and managing customer feedback.

However also challenging is managing this mix of generations in the workplace is possibly one of the great issues facing organisations as all want to work in different ways..