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Our Blog

EMCAS- Happy Tenth Birthday

10/08/2013 - 17:05

Great to see Chocolate Dog Marketing Services Client, EMCAS, hit the global headlines as they celebrate their tenth birthday . EMCAS, based in Devon has reclaimed over £400 million in compensation.

Be Disloyalty Cards

10/08/2013 - 15:43

Coffee shops around the world have employed loyalty card schemes for many years, but now in Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card for a short period of time.

Branding Brand Skeletons

10/08/2013 - 15:37

Recently Beko and Bosch appliances have hit the headlines for some appliance concerns:, Tesco and other supermarkets for horsemeat. Other brands have taken advantage of cheap labour in China - such as Mattel, Nestle;, Procter and Gamble and Mars.

HMS Montrose

05/08/2013 - 11:07

Last week I was fortunate to be invited aboard HMS Montrose as a guest of Captain James Parkin and his ship's company. It was a great privilege to meet so many of his crew and hear first hand about their roles and responsibilities.

Retailers and a multichannel approach

27/06/2013 - 20:04

Whether you call it e-commerce, multichannel or omnichannel all retailers are looking at their operations to try to form a seamless shopping experience. It is a challenge, involving all aspects of the business and the entire technical operation.

direct mail example Revitalising Direct Mail

27/06/2013 - 19:56

With the all singing, all dancing digital era you might expect that the humble direct mail (DM) flyer to have declined. Email fatigue and concerns about junk email have shifted to the inbox but the two are complementary rather than competitive.

Row How

17/05/2013 - 13:58

I have just completed a British Rowing Level 2 Coaching Certificate (Fixed Seat) coaching course. It is incredibly well  thought out with excellent tutors. The on-line resource “row-how” means I can access information at times to suit me and I have very professional course books as well.

Marketing and Music

17/05/2013 - 13:46

John Lewis has earned praise by using emotive music in its adverts.

Managing Customers Profitably

07/04/2013 - 13:27

We are all aware of the value of our customers and the importance of using customer relationship management systems in our businesses.

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