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Team South West – Securing a Lasting Legacy

Following our work on helping London 2012 secure the Olympic and Paralympic Games, we were retained for over two years to help South West England secure a real legacy from the London 2012 Games and Paralympic Games.

The Context

When London was granted the honour to host the 2012 Olympic Games and Paralympic Games, Chocolate Dog Marketing Services were retained to provide all marketing and PR support across the seven counties of South West England. Working with the South West England Directorate for the London 2012 Olympic Games and LOCOG (the London Organising Committee for the 2012 Games) the brief was to consult on the opportunities, contribute to a strategic plan that would secure a legacy for the South West.

The Output

Work included developing the Team South Brand and sub brands, developing the legacy strategy, all marketing and communications including the South West attendance at Sport Accord, working with LOCOG and key organisations to host two South West England Summits, four roadshows and four visits to the region by Lord Coe and senior Ministers. This involved working with hundreds of groups across the seven counties of South West England and managing the overwhelming enthusiasm to be involved as well as ensuring the political objectives from national, regional and local government were achieved.

“I could not recommend Chocolate Dog more highly.  They have been instrumental in the development of our core brand and delivering a coherent communications strategy and events plan that has significantly contributed to our 2012 legacy plans and aspirations across the South West. I would like to take this opportunity to express my sincere thanks to Sue Handford who has been a driving force behind much of our work, stretching way back to the pre-bid phase.  She has made a huge contribution to the success we have achieved so far”.
Guy Lavender, South West England Director for the 2012 Games