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The Mitchell Hill Clinic

The Mitchell Hill Clinic offers a range of natural health and accupuncture treatments. Based in Truro the Clinic will be celebrating its eighth birthday in April 2012 and Chocolate Dog Marketing Services has been working with the team since 2008.

The Context

 The Mitchell Hill Clinic in Truro is an acupuncture and natural health clinic in Truro. The founder, Paul Adkins has developed facial enhance acupuncture and has trained practitioners around the world. In addition, Paul is a trained Zita West Fertility practitioner with a track record of success. The Mitchell Hill Clinic had an extremely creative on line presence, supported by on line promotions. However to really grow the business the company needed to develop a marketing strategy and utilise PR and customer relationship management to really develop the business. A different approach was needed to promote fertility acupuncture to the medical profession.

The Solution

Working with Stacey George, Mitchell Hill Clinic’s practice manager, monthly coaching sessions have supported the development of performance management review, including KPIs (Key Performance Indicators), regular PR and tailored client communications. The business has seen a consistent growth in business. The Practice needed to build long term customer relationships and increase market share in Truro. Paul Mitchell, the Principal is highly innovative so it was important to have a clear product development process that would inform the marketing plan.   

"We have developed a strategic marketing approach to our business, which has been hard work, but worthwhile. Using market research, data analysis, creative campaigns and PR, we are going from strength to strength. Sue's expertise and enthusiasm is second to none and we highly value her contribution to the continuing expansion of our company."

Stacey George, Partner The Mitchell Hill Clinic - Acupuncture & Natural Health Centre