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London 2012 Paralympic Handover from the Beijing Games

We were commissioned to organise a series of events in each of the seven counties in the South West to celebrate the handover of the Paralympics from Beijing to London. The Paralympics and Paralympians can often be forgotten - this was a real opportunity to raise the profile and encourage participation. Working with the English Federation of Disability Sport, County Sports Partnerships, Sport England and Local Authorities a range of events celebrated this once in a lifetime event. We worked with LOCOG ( the London Organising Committee for the Olympic Games and Paralympic Games on all aspects of PR.

The Context

Team South West, the South West England Directorate for the 2012 Games wanted to raise the profile of disability support. The Paralympic handover was an ideal opportunity to involve disabled athletes across the South West.

The Solution

Leading Paralympians joined our events and ensured that all had a great day. Many VIPs joined in to celebrate the handover producing significant media profile, helping to raise awareness of disability sport.

“Sue worked tirelessly to provide the best support we could imagine for our Paralympic Handover Day events, co-ordinating the press and media involvement across the South West of England.  She was instrumental in maximising the impact of the day and the work of the partners involved.  Highly recommended!”

Dave Padgen, Regional Development Manager, English Federation of Disability Sport