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Devon and Cornwall Business Council

The Devon and Cornwall Business Council needed an identity and strapline that would position the organisation as the most influential business group in the South West.

The Context

The Devon and Cornwall Business Council is a private sector-led, sub regional economic partnership involving over 70 organisations representing some 40,000 businesses.  It was important to be distinctive and not be confused with the many other business organisations operating in the region. A sample of members were approached to gather insight and a creative treatment was proposed to the Board.

The Solution

The ethos of DCBC was distilled as the strapline: “the Business Voice for a better future”.

“On behalf of the Chair and the board of Devon and Cornwall Business Council, I am pleased to express our profound thanks for the in-depth and detailed work you carried out for Council over the past year. This has involved the development of our brand and image from scratch requiring detailed consultation and research with partners to the briefing of the appropriate creative agencies as well as giving us excellent and apposite advice on the design of our web site. All concerned were please with the professional and creative way you handled our business and would have no hesitation in recommending your organisation to other companies".
Jeremy Filmer-Bennett, Chief Executive Devon and Cornwall Business Council