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The David Nieper Fashion Academy

David Nieper Ltd identified that national skills were being lost. The company developed a new fashion academy to answer the UK’s call for skills. This needed a brand. It needed to work across the fashion industry, education, business, key stakeholders and individuals, be immediately recognisable and distinctive – in a discerning sector where design is top priority. 

The Context

David Nieper is a successful family business based close to Chatsworth in the Peak District that trades successfully in the UK and Europe. David Nieper has been employing local, highly- skilled designers and dressmakers for almost 50 years. However, with the demise of the East Midlands textile industry skills have become in seriously short supply.

With a reputation for well-managed profitable growth, design worthy of the finest fabrics, garments made to fit and a world class service, the David Nieper Fashion Academy has been established to invest in the nation's fashion future and answer the British fashion industry’s SOS call to “save our skills”.

The Solution

Chocolate Dog Marketing Services developed a brand identity for the Academy that reflected the host company's values but could also stand alone and command respect.

The identity was joined to the vision - “fashion means business”.

Chocolate Dog Marketing Services developed the creative communications and created content and project managed the websites for the Fashion Academy  and a portal for the Fashion industry, the DNA of Fashion, launched in summer 2011 - and

"My relationship with Chocolate Dog is a long and happy one. Why? Because not only do I admire its creativity and ability to 'think outside the box' but enjoy a quality of partnership that allows the client to participate in the creative process. In this case the delivery to the brief does everything that was asked of it and both the logo and its attendant wordsmithing and presentation have immediately gained the respect of the market community."

Dr Juliet Williams CBE, Chief Executive of Strategic Management Resources Ltd and Principal of the David Nieper Fashion Academy