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Barnet and Southgate College Spa

In 2012 Barnet and Southgate College invested over £500,000 on a purpose built Spa and beauty therapy facility. This is located adjacent to Barnet College Wood Street campus and will provide a highly visible facility that will train students from Level 1 to Foundation Degree from London, across the UK and overseas.

The Context

A team of 15 highly trained staff will train around 400 students a year in  subjects across  beauty and media make up. The team are graded one at Ofstead in 2011 and in 2010/2011 trained 304 students who achieved exceptional success rates in excess of 87%. Numbers are expected to increase to around 400 per year.  The Spa will offer opportunities to provide continuing professional development for beauty therapists and spa owners and will offer training to many employers and their employees.

Open all year the Spa will offer treatments and retail sales opportunities and will employ a salon manager. With a fantastic high street location, next to several bus stops, with a great shop front,  the Spa will be highly visible to passing traffic and develop retail sales .As such it is a very different buisness and the College needed to generate additional revenue to support the start up.

We worked with the College to identify potential sponsors and develop a tailored individual proposition for each supplier. Opportunities exist at a number of levels, both short and long term, and included:

  • naming rights of the Spa
  • beauty room names

  • stockist supplies

  • equipment awards

  • student awards 

We contacted key decision makers and identified mutial business benefits.

The Results

Over 20 suppliers agreed to support the Spa, providing products, equipment and annual student awards. This has developed a  foundation for long term supplier relationships.

"Our focus is on teaching and learning, and looking after our students, The resources provided by Chocolate Dog Marketing Services has enabled us to make a lot of new contacts with businesses who are interested in sponsoring our work.  Our links with our existing suppliers have been strengthened and potential suppliers identified, brining in a partnership model of business that will benefit Barnet and Southgate College over the long term. This has been incredibly helpful and provided a sponsorship model for future developments".
Valerie Dresden Head of School Creative Industries Barnet and Southgate College, Wood Street Campus